Marketing is the ART of telling authentic STORIES that get SHARED by an AUDIENCE. (Based heavily on the insights of Seth Godin) ART: Art is an intellectual ability, acquired by practice, of making an idea a reality.
STORIES: Rest and delight our souls by lifting our minds and emotions above the cares, confusions, strains, and frustrations of everyday life to a wider and clearer vision. Rhetorical stories should inspire us to action, achievement and solving the problem at hand.
SHARED: Sharing is a conversation. It is human nature to share. We must create things people are excited to share.
AUDIENCE: The community of people we love. Love begins with empathy. Big data is not empathy.
If you are looking for a new marketing firm find someone who:
- Loves the audience you want to reach.
- Knows how to tell a great story.
- Can clearly explain to you why people share.
- Has a clear process for creating great art that connects.